Green Business Branding

Green tech brand identity - case study

Indospec Solar

Jakarta, Indonesia

A solar power lighting specialist





This business, a division of a larger energy company, addresses the problems of electric lighting needs for coastal communities and marginal areas in Indonesia by offering  practical solar power solutions.


Solar technologies are broadly characterised as either passive solar or active solar depending on the way they capture, convert and distribute solar energy. Active solar techniques include the use of photovoltaic panels and solar thermal collectors to harness the energy. Passive solar techniques include orienting a building towards the sun, selecting materials with favourable thermal mass or light dispersing properties, and designing spaces that naturally circulate air.

Brand solution

Continuing on from the basic design style and elements of the parent company previously branded, the hexagon was adopted as the base shape, and  a design was developed that combined solar panels and an abstract sun burst to convey the essence of the business’ service offering.