Green business branding

Green tech brand identity - case study

SFE Solar

California, USA

A solar energy utility company




This business is a utility provider offering electricity to customers in California, USA.

Speaking to that west coast vibe, a branding package was delivered that covered multiple touch points from the identity to print material and website.

The corporate branding package empowered the marketing team to tackle their service launch.


Starting with the logo,  a simple and straightforward approach to the identity was adopted, aiming at maximum clarity. Honing in on the circular sun motif as a stroke, it holds the logotype together for an efficient approach that translates seamlessly across multiple touch points. Borrowing from the dial image – be it a power button, volume or smart thermostat – in association with the circle. As a brand mark, it’s effortless and natural.